A Zapier survey reveals that while over half of managers report organizations spending more than $100,000 monthly on AI tools and 91% believe the investment is worthwhile, nearly 37% of individual contributors either don’t know or don’t consider the cost of AI usage. Major barriers to maximizing AI ROI include security and governance concerns, data quality issues, and integration challenges, prompting organizations to focus upcoming AI budget increases on employee training, integration, and automation infrastructure rather than additional licenses.
