CIOs should shift focus from tracking AI token consumption to measuring the business value generated per token by applying principles from thermodynamics: conservation of energy, entropy, and exergy. This approach encourages managing AI use as an economy of intelligence—maximizing return on tokens, minimizing wasted tokens (“token entropy”), and enhancing token exergy, or the conversion of AI activity into meaningful business outcomes—thereby optimizing enterprise AI investments for strategic impact rather than mere cost efficiency.
