Business Women of Fayette and Coweta met for “The Connect” event, featuring speaker Tiffany Trueblood, who discussed crisis communication strategies. Key points included the importance of honesty, speed, and empathy during crises, especially in the age of social media. Trueblood emphasized that crises often rely on communication, and silence can imply guilt. She urged attendees to manage public perception effectively while remaining authentic and responsive to community concerns. Trust is built through consistent, truthful interactions.
