TLDR Summary:
In 2025, enterprise AI spending exceeds expectations, becoming a permanent budget item driven by internal and customer-facing use cases. Enterprises increasingly utilize multiple AI models, with OpenAI, Google, and Anthropic leading the market. Procurement processes mirror traditional software buying, emphasizing cost and security. Enterprises are shifting from building to buying AI applications as the ecosystem matures, particularly in software development and customer support. However, concerns around outcome-based pricing persist. Overall, the landscape shows strategic deployment, diversified model use, and a shift towards AI-native applications.
