CIOs struggle to realize AI’s ROI primarily due to the lack of operational context, as fragmented data from siloed systems prevents AI from fully understanding business processes. Experts recommend layering in a digital twin or context model that semantically connects data across systems, enabling AI to deliver meaningful insights and improve adoption rates. Success requires aligning AI initiatives with business strategy, auditing data for context, building composable tech stacks, and fostering shared ownership and psychological safety among employees to drive effective change management.
https://www.celonis.com/blog/how-cios-can-make-ai-work-layer-in-context