A KPMG report reveals a significant disconnect in enterprises between artificial intelligence (AI) adoption and measurable return on investment (ROI), with many companies continuing to invest heavily in AI despite unclear or traditional ROI metrics. The report highlights that while AI adoption is accelerating globally, only a small group of leaders are capturing clear business value, prompting a mindset shift toward viewing AI as a long-term strategic enabler rather than a technology yielding immediate financial returns. Analysts note the challenges in measuring AI’s impact due to its replacement of previously unmeasured intellectual work and the evolving nature of AI integration into everyday business operations.
