A study by KPMG and the University of Texas analyzed over a million AI interactions among thousands of employees, finding that the most effective AI users treat the technology as an intellectual partner for complex tasks rather than just a tool for speeding up simple work. These top employees iteratively refine AI prompts and set clear boundaries to guide responses, highlighting that only about 5% of users demonstrate such sophisticated AI habits, which companies can foster through deliberate training and structured AI tool deployment.
