The article highlights a critical compliance challenge posed by the EU AI Act, effective from August 2, 2026, for enterprises using AI-driven marketing automation workflows. It warns that while strategic AI governance often exists at the leadership level, many operational AI systems—like customer scoring models and data enrichment flows—are undocumented and lack clear ownership, putting organizations at risk of non-compliance under the Act’s transparency, documentation, and human oversight requirements.
https://www.business-reporter.co.uk/ai–automation/the-eus-ai-act-do-you-have-the-knowledge-to-comply