Despite substantial investments in AI, many companies fail to realize significant productivity gains because leaders often approach AI strategy by focusing narrowly on urgent operational problems. This “urgency trap” leads to limited returns since it overlooks the broader, strategic integration of AI capabilities. Effective AI strategy requires a shift from reactive problem-solving to thoughtful, long-term planning that aligns AI deployment with overall organizational goals.
https://hbr.org/2026/07/when-developing-an-ai-strategy-beware-the-urgency-trap