As Klarna Flips From AI-first to Hiring People Again, a New Landmark Survey Reveals Most AI Projects Fail to Deliver
Klarna, after relying heavily on AI for customer service, is shifting back to hiring humans due to AI's “lower quality” results. CEO Siemiatkowski stated they need human agents for better customer support. An IBM survey found that only 25% of AI projects succeed as expected. Klarna aims to improve service quality while still maintaining an AI-first strategy, planning to offer flexible freelance roles for customer support.
https://fortune.com/2025/05/09/klarna-ai-humans-return-on-investment/