EU

AI washing poses legal risks as companies exaggerate AI capabilities amid vague definitions in the EU's AI Act. Legal clarity is essential but increases scrutiny, with potential penalties for false claims. Companies face liability for misleading assertions to investors and customers. Developing accurate communications and verifying AI claims are crucial to mitigate legal repercussions.

https://www.clydeco.com/en/insights/2025/05/the-fine-print-of-ai-hype-the-legal-risks-of-ai-wa

Developers are braced for uncertainty as the EU AI Act is enacted, acknowledging that evolving compliance strategies will be necessary due to ambiguities in the regulatory landscape. Experts emphasize adapting governance frameworks while recognizing the gradual implementation of regulations. Companies with prior regulatory experience, particularly in data compliance, are better positioned to navigate the Act's requirements, while the finalization of a general-purpose AI Code of Practice remains delayed. The European Commission is exploring simplifications to the Act to ease compliance for businesses.

https://iapp.org/news/a/developers-prepare-for-uncertainty-look-to-prior-regulations-with-ai-act-coming-online

EU must create supportive AI regulations, address digital skills gaps, and ensure AI accessibility for all businesses to enhance competitiveness.

https://www.aboutamazon.eu/ai-and-competitiveness-shaping-europes-digital-future

European Commission analyzes stakeholder feedback on AI definitions and prohibited practices from public consultations, aiding in the application of the AI Act. Report highlights majority industry responses, calls for clearer definitions, and concerns over prohibited practices like emotion recognition and social scoring. Guidelines issued to assist stakeholders with compliance and will evolve based on feedback and new use cases.

https://digital-strategy.ec.europa.eu/en/library/european-commission-releases-analysis-stakeholder-feedback-ai-definitions-and-prohibited-practices

EU's General Purpose AI Code release missed May 2 deadline; now expected by August, delaying related AI Act provisions. Reasons for delay include allowing feedback and assessing support from AI providers. Political solutions may be necessary if not finalized by August, while tech developers face additional regulatory challenges.

https://thelens.slaughterandmay.com/post/102karg/ai-act-deadline-missed-as-eu-gpai-code-delayed-until-august