Prohibited Practices Under the AI Act: Answered and Unanswered Questions in the Commission’s Guidelines
EU AI Act prohibits harmful practices in AI systems with hefty fines for non-compliance. Key prohibitions include manipulation, exploitation of vulnerabilities, social scoring, and emotion recognition. Guidelines clarify ambiguous areas, such as applicability to ‘providers' and ‘deployers', AI definitions, and risks in targeted advertising. Violations can incur significant penalties, and there is no grandfathering for existing practices. Compliance requires careful assessment and governance integration to avoid breaches. Enforcement begins after the market surveillance authorities are designated by August 2025.