Paul Boag draws parallels between past digital transformation failures and current AI adoption challenges, emphasizing that organizations err by treating AI primarily as a technological issue rather than a cultural and people-centric change. He argues that successful AI adoption requires motivating and supporting staff with role-specific training, safe environments for experimentation, balanced governance, and adaptive technology rollout strategies that learn from employees’ real-world usage, including shadow AI practices. Ultimately, Boag warns that overlooking the human and cultural aspects of AI change management risks slow, ineffective adoption and missed opportunities.
https://www.smashingmagazine.com/2026/10/is-your-organization-messing-up-ai-adoption/