O'Reilly discusses the shift in digital commerce towards agentic AI, which is unbundling traditional processes like discovery, comparison, and checkout, leading to challenges in accountability and trust in payment systems. Two philosophies emerge: 1) Conversational Checkout prioritizes immediate convenience, allowing seamless purchases through AI without user intervention, but is limited to simple tasks. 2) Autonomous Trust Layer focuses on verification and security, using protocols and mandates for complex, high-stakes transactions, reliant on user trust and authorization. This shift has significant implications for data ownership and customer relationships in e-commerce.
https://www.oreilly.com/radar/the-agentic-commerce-revolution/