When Does a New Chief Digital Officer Mean for the CIO?
Coca-Cola's appointment of a new Chief Digital Officer (CDO) raises questions about the role of CIOs in digital strategy. The inconsistent nature of CDO roles can lead to confusion and overlap with CIO responsibilities. Experts stress that the CIO should remain central to digital operations, and that clarity in roles and collaboration is essential to avoid structural risks. Overall, the emergence of a CDO does not indicate a diminished role for CIOs but highlights the importance of clear governance in digital transformation.







