The EU AI Act Is a CX Problem Now
The EU AI Act, effective August 2026, extends beyond legal compliance to impact customer experience (CX) operations, as AI is deeply integrated into contact center tools, workflows, and analytics. CX leaders must actively govern AI use by understanding its deployment, risk levels, and ensuring appropriate human oversight to maintain customer trust and meet regulatory requirements. Technology vendors also play a critical role by providing transparency and controls to support AI governance, making compliance a fundamental part of CX strategy and technology decisions.
