“There Is No Magic”
Katherine Wastell from Public Digital discusses design's role in reshaping organizations in an interview with Rob Alderson. Public Digital emphasizes user-centered design to tackle complex problems and highlights their new book, Competitive Advantage by Design. Wastell explains the challenges of implementing design thinking in organizations, emphasizing cultural shifts and leadership involvement. She notes the importance of addressing systemic issues rather than just product-focused solutions and encourages designers to engage in higher-level organizational discussions to facilitate change.
https://www.designweek.co.uk/there-is-no-magic-an-hour-with-public-digitals-katherine-wastell/